THE AUTOMATIONS · SHOWN, NOT DESCRIBED
The six systems we build most.
Workflows most firms think require people actually require systems.
Each card shows the run log — exactly what the automation does, step by step.
PLAYBOOK 01
The 45-Second Reply
Every lead answered in under a minute, in your voice, any hour.
- 00:00New lead arrives from Zillow or your site
- 00:09Contact lands in your CRM
- 00:22A reply is drafted in your voice
- 00:45Done — warm lead, already answered
45sINQUIRY TO FIRST REPLY · ≈4 HRS/WK BACK
PLAYBOOK 02
The Long Nurture
A full-year cadence that stands down the second the lead replies.
- day 1A check-in text, in your voice
- day 7A market note for their zip
- day 14"Still looking?"
- on replyHalt — you take over live
12 moNEVER FORGETS · ≈5 HRS/WK BACK
PLAYBOOK 03
The Investor Digest
Every investor gets a personal deal sheet, weekly, assembled by no one.
- alwaysListings and price drops watched
- alwaysChecked against every buy-box
- fri 7amA digest per investor, sent from your address
- fri 7:06Logged — replies noted in your CRM
weeklyPER-INVESTOR DIGEST · ≈3 HRS/WK BACK
PLAYBOOK 04
The Comp Runner
An address goes in; a branded comp report comes back in minutes.
- 00:00Address dropped in a form
- 00:10Solds and actives pulled, matched to radius
- 01:30Branded as a PDF in your template
- 02:00Delivered — ready for the appointment
2 minADDRESS IN, REPORT OUT · ≈2 HRS/WK BACK
PLAYBOOK 05
The Transaction Rail
Contract to close with no deadline living in anyone's head.
- day 0The checklist spins up, docs requested from every party
- dailyNudges sent until each doc lands
- T-3 daysFlagged — warned before every deadline
- closeArchived — full file zipped
0DEADLINES CARRIED BY HUMANS · ≈4 HRS/WK BACK
PLAYBOOK 06
The Review Engine
The review ask and the referral ask, timed right, every close.
- +2 daysThank-you and review ask sent
- on 5★Guided to Google or Zillow
- +6 moHome-anniversary check-in
- +12 moReferred — the referral ask, timed right
100%OF CLOSINGS ASKED · ≈1 HR/WK BACK
Hours are typical figures for a producing agent. Your audit
decides which systems get built, and replaces every estimate with your real numbers.